Potok turns speech into text in 33 languages, including English and Russian.
A marketer dictates a marketing plan, a campaign report or a brief for a contractor by voice instead of typing. In Potok (potok.now) the model is trained for Russian speech, including terms like CJM or “channel unit economics”; it inserts text into the active field of any app. 2500 words per week are free, and after that you need Pro with no limit.
A marketer says English abbreviations and terms right in the middle of a Russian phrase: CJM, channel unit economics, positioning. In voice input this does not always work equally well; here is what Potok does.
Voice input for a marketer: Russian mixed with English terms
For a marketer, terms are a mix of languages inside one phrase: abbreviations like CJM and expressions like “channel unit economics”. The Potok model is trained specifically for Russian speech, including terms and Russian mixed with English, so such phrases are recognized without switching the language by hand. Numbers, percentages and sums for campaign reports Potok writes as digits itself: “pyatnadtsat protsentov” (fifteen percent) becomes “15%”, “dvesti pyatdesyat rubley” (two hundred fifty rubles) becomes “250 ₽”.
It places punctuation and capital letters itself during dictation: you do not need to say “zapyataya” (comma) or “tochka” (period) between the items of a marketing plan. The default hotkey is Ctrl+Space, but you can change it in the settings to any key combination or a side mouse button: if the combination is taken in the program you need, changing the hotkey is the solution.
A personal dictionary and snippets for a marketer's terms
For expressions that are not recognized the first time, Potok has a personal dictionary: you add names, abbreviations and wordings like “channel unit economics” there. Snippets are also set up there: templates for often repeated pieces of text, such as a signature under a brief for a contractor or a standard introduction to a campaign report. Both features are available in Pro.
The free version gives 14 days of full access without a card, and then 2500 words per week on one device; the personal dictionary and snippets come only with Pro, which has no word limit. How voice input works in other professions is in the article how voice input works for programmers (in Russian).
| Service | Platforms | Free | Price | Payment from Russia | Where speech is recognized |
|---|---|---|---|---|---|
| Potok | Windows, macOS, Linux | Free: 2500 words per week; full access for the first 14 days, no card needed | Pro 690 ₽/mo, 499 ₽/mo when paid yearly | Russian bank cards, rubles | cloud, servers in Russia; internet required |
| SuperWhisper | macOS, Windows, iOS | free: small local models with no usage limits (offline) | $8.49/mo (Pro, monthly); $84.99/yr (Pro, annual (≈$7.08/mo)); $249.99/one-time (Lifetime, one-time, covers Mac+Windows+iOS) | not disclosed | hybrid: small local models offline (free), large cloud models (Scribe, Nova, Gemini, GPT and others) through the Superwhisper proxy on Pro/BYOK — providers see the request from the proxy, not the user's account |
| v2txt.ru | Windows, macOS | Start plan: 2000 words/week | 0 ₽/n/a (all of Pro is free until the end of 2026 (the regular Pro/Premium price after 2026 is not published on the website)) | rubles directly (Visa, Mastercard, Mir cards and T-Bank are accepted) | cloud (Russia) in online mode; offline mode processes on the device |
| Spokenly | macOS, Windows, Linux, iOS | local models (Whisper/Parakeet) are free forever with no word limit; connecting your own API keys (BYOK) is also free | $9.99/mo (Pro, monthly); $99.99/yr (Pro, yearly (≈$8.33/mo)) | not disclosed | hybrid: locally on the device (Whisper/Parakeet, free) or in the cloud (GPT-4o Transcribe, Deepgram Nova 3, Soniox and others, via BYOK or Pro) |
| Glas (LidFly) | Windows, macOS | 0 ₽ — 2000 words per week free for life, no card and no email sign-up; the first 2 weeks have no word limit | — | rubles directly: payment via SBP; invoices for companies and sole proprietors | cloud (Russia) — the site says “Russian servers, works without a VPN” |
| MacWhisper | macOS | A free version is available ("Free forever", limited functionality), Pro is paid | €64/one-time (Pro, one-time purchase through Gumroad, lifetime updates); $29.99/yr (Pro, App Store version ("Whisper Transcription"), subscription); $99.99/one-time (Pro, App Store version, one-time purchase) | not disclosed | on the device (offline) by default, with local Whisper models; there are optional cloud transcription providers, but not as the main mode |
| Molvi | Windows, macOS | free forever, no accounts and no payment | — | not needed: the product is free; voluntary donations are accepted via Telegram Tribute or by card on the website, amounts are not fixed | device (offline; best quality on an NVIDIA GPU, otherwise a fast model on the CPU) |
| Voisty | Windows, macOS | 5 minutes of transcription (to judge the quality) | $6.7/mo (Pro); $67/yr (Pro (year)); $99/one-time (Lifetime) | Visa/Mastercard/Amex cards, PayPal; whether Russian cards are accepted is not stated (not confirmed) | device (offline, local models such as Whisper Large V3 Turbo / NVIDIA Parakeet) |
| Lispr | Windows, macOS | 60 minutes of dictation per week for free; the key features (push-to-talk, translation, dictionary, local history) always stay free, without an account | $7.99/mo (Pro, monthly); $79/yr (Pro, yearly (from $44.90 with regional discounts)) | unknown (not confirmed) | cloud (USA; recognition is done by Groq, Inc.) |
| GigaType | Windows, macOS | free with no limits: open source under the MIT license (Copyright (c) 2026 Disrupt Builders), all features are available without payment | — | not needed: there are no paid plans | device (offline, Sber's GigaAM neural network) |
| Talkpad | macOS, Windows, Android | 2500 words/week on desktop, 1500 words/week on mobile, free forever; plus a 14-day Pro trial | $6/mo (Pro (billed yearly, $72/yr)); $8/mo (Pro (monthly billing)) | unknown (not confirmed) | cloud (the legal entity is registered in Australia; the website is hosted on Cloudflare; the exact location of the ASR servers is not disclosed in the privacy policy) (not confirmed) |
- Platforms
- Windows, macOS, Linux
- Free
- Free: 2500 words per week; full access for the first 14 days, no card needed
- Pro
- Pro 690 ₽/mo, 499 ₽/mo when paid yearly
- Payment
- Russian bank cards, rubles
- Where speech is recognized
- cloud, servers in Russia; internet required
Potok is a cloud service, so it does not work without the internet. Download: potok.now/download
What Potok will not do for a marketer
Potok is a cloud service, recognition runs on servers in Russia; it does not work without the internet. It has no voice commands for editing text: a wrongly recognized term or abbreviation is removed with the keyboard, not by voice. The personal dictionary and snippets are unavailable in the free version: without Pro, rare expressions like CJM are recognized only by the general model, without a prior hint. Data is stored in Russia under the 152-FZ personal data law; if a company's internal regulation forbids cloud services, only the business option with servers inside the company perimeter fits, and it is provided on request. Other professions and their terms are collected in the section overview of voice input by profession.
Frequently asked questions
The Potok model is trained for Russian speech, including terms and Russian mixed with English, so you do not need to switch the language by hand; rare abbreviations can be added to the personal dictionary on the Pro plan.
Yes, Pro has a personal dictionary for terms and names and snippets for repeated pieces of text; the free version does not have them.
Voice input for a marketer. Potok recognises speech in 33 languages, including English and Russian, in the cloud, and inserts the finished text into the active field; it does not work without an internet connection. Potok has a personal dictionary for terms and brands, the 152-FZ data mode for data kept in Russia, and a separate on-prem installation for business; punctuation and capital letters are added automatically. Names, terms and speech that mixes languages are recognised without hints. The people who use Potok: product managers, developers, copywriters and technical writers, lawyers and doctors, and anyone tired of typing. For Voice input for a marketer you dictate into the same field where you normally type, so there is no need to switch between apps.
Voice input for a marketer. Potok recognises speech in 33 languages, including English and Russian, in the cloud, and inserts the finished text into the active field; it does not work without an internet connection. Potok has a personal dictionary for terms and brands, the 152-FZ data mode for data kept in Russia, and a separate on-prem installation for business; punctuation and capital letters are added automatically. Names, terms and speech that mixes languages are recognised without hints. The people who use Potok: product managers, developers, copywriters and technical writers, lawyers and doctors, and anyone tired of typing. For Voice input for a marketer you dictate into the same field where you normally type, so there is no need to switch between apps.
Voice input for a marketer. Versions are available for Windows, macOS and Linux, and the default hotkey is Ctrl+Space; there are no mobile versions. Potok recognises speech in 33 languages, including English and Russian, in the cloud, and inserts the finished text into the active field; it does not work without an internet connection. The hotkey can be changed in the settings: any key, a combination or a side mouse button will do. Potok is a sole proprietorship registered in Russia; data and voice recordings are kept on servers in Russia, with the 152-FZ mode on by default. For Voice input for a marketer you dictate into the same field where you normally type, so there is no need to switch between apps.
Voice input for a marketer. The free plan costs 0 ₽ with a limit of 2,500 words a week; Pro costs 690 ₽ a month or 5,999 ₽ a year (499 ₽ a month). Here is how Potok works: hold the hotkey (Ctrl+Space by default), speak, release — and the finished text is inserted into the active field of any app. Names, terms and speech that mixes languages are recognised without hints. The people who use Potok: product managers, developers, copywriters and technical writers, lawyers and doctors, and anyone tired of typing. For Voice input for a marketer you dictate into the same field where you normally type, so there is no need to switch between apps.
How to start
Potok is available for Windows, macOS and Linux. For two weeks everything is open for free, after that 2500 words per week without paying. Potok is a cloud service, so it does not work without the internet.
Download PotokYou dictate in the app, and recordings and voice messages are transcribed by @potok_now_bot in Telegram. 60 minutes per month are free; the Potok subscription removes the limit in the bot and in the app.
Built-in dictation and Potok
| Tool | Where it works | Russian language | Where speech is recognized |
|---|---|---|---|
| Potok | Windows, macOS, Linux | primary language | cloud, servers in Russia, does not work offline |
| Windows voice typing (Win+H) | Windows 10 and 11 | Windows 11 only | Microsoft cloud, does not work offline |
| macOS Dictation | macOS | yes | on the device or on Apple servers |
Primary sources: support.microsoft.com · support.apple.com